B2B Lead Generation & Sales Closing Agency

Turn your ideal market into booked sales conversations.

We build structured outbound systems that generate qualified leads, close deals for you, or deliver end-to-end client acquisition — powered by our Australian and global teams.

120+
B2B clients served
12,000+
Qualified leads generated
379%
Avg ROI (GP adj.)
30 days
Low-risk pilot

Trusted by companies across Australia & globally

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Propel Marketing Client
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Reach LX
Harasty Consulting
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NorthEdge
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Propel Marketing Client
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Reach LX
Harasty Consulting
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NorthEdge

Insight

Most outbound fails because it's rushed, unstructured or disconnected from the sales process.

We take a different approach — aligning your market, messaging, outreach and qualification into a single, repeatable system. From there, you choose the model: we generate qualified meetings for your team, manage closing on your behalf, or deliver end-to-end client acquisition.

The process

How we generate qualified sales meetings.

01

Market & Offer Alignment

We learn your offer, ICP and deal economics — then define the total addressable market and the decision-makers most likely to convert.

02

Campaign Setup & Messaging

Targeted prospect lists, on-brand scripts and multi-step sequences built to position your offer and start real, value-led conversations.

03

Phone, Email & LinkedIn Outreach

Live outbound runs across channels. Prospects are qualified against structured criteria and messaging is tuned from real conversations.

04

Meetings Booked & Handover

Qualified meetings land in your calendar with full notes and context — your sales team walks in informed and prepared.

Closing

How we close sales opportunities.

A structured 4-stage closing process designed for B2B deals with multiple stakeholders and long consideration cycles.

Discovery

We host the initial meeting to validate fit, intent and alignment before progressing the opportunity further.

Solution

We position your solution against the prospect's criteria, handle objections live and frame commercial value for every stakeholder.

Decision

We manage internal champions, coordinate next steps and remove friction that typically stalls B2B deals.

Close

Terms finalised, approvals supported, outcomes documented — with a clean handover into delivery.

Channels

Outbound channels used to generate qualified meetings.

Direct Phone Outreach

Structured one-to-one conversations with decision-makers. Real-time qualification, objection handling, and meetings booked with prospects who actually understand your offer.

LinkedIn Outreach

Targeted LinkedIn campaigns inside your ICP. Personalised, sequenced messaging that reinforces conversations happening across phone and email.

Email Outreach

Carefully written email sequences that introduce your offer, reinforce key messages and create touchpoints for prospects who prefer written communication.

Next step

See if we're a fit — 30 minutes, no hard sell.

Book a 30-minute strategy call

Case studies

Results from real B2B campaigns.

Qualified meetings, strong attendance, and real sales pipeline. Campaigns refined through real market conversations — not guesswork.

$31,000closed in first 30 days

Reach LX — quality over volume

"The focus shifted from volume to quality, and the results followed. Within the first 30 days the campaign generated $31,000 in closed revenue and 4 proposals submitted to mid-market organisations. We've since scaled to 4 full-time BDRs across the UK and Australia."
Paul Findlay
Reach LX
Professional Services · UK & AU
60 daysto first new client

Minutes to Seconds — tech recruitment

"We launched an outbound campaign targeting technology recruitment companies and secured a new client within the first 60 days. A second deal is in contract stage with a further pipeline of qualified opportunities in progress."
Bhaskar Nandy
CEO, Minutes to Seconds
Technology Recruitment
2 mid-marketdeals closed in 6 months

Fuel Agency — scaled ROI

"We worked with Carter and the Propel team for over six months and closed two strong mid-sized organisations through the starter campaign. Off the back of this performance we're now doubling resources to scale what has proven to be a strong return on investment."
Ken Chow
Accounts Director, Fuel Agency
Media & Marketing
20 SQLsforecast in 90 days

Disrupt Radio — SME directors

"We targeted SME business directors and saw strong early traction. Within the first three months the campaign is forecast to generate 20 sales-qualified leads and 10 formal proposals. We're increasing resources to support accelerated growth."
Benjamin Roberts
Founder, Disrupt Radio
Media · B2B SME
4 of 10appointments converted

From 10 leads, 4 went on to close

"I've tried many agencies over the years and not one of them has been successful. Recently we tried Carter from Propel and the service has been absolutely excellent — highly skilled people, and most importantly the results. Last month he booked 10 appointments, 8 turned up and 4 have gone on to want to purchase. By far the best result we've ever had."
Verified client
B2B Services
Professional Services
4x ROIin 6 months

Series A SaaS — unified revenue engine

"Propel unified our ads, sales and website into one engine. Pipeline went from feast-or-famine to predictable, and ROI jumped 4x in six months."
Head of Growth
Series A SaaS
SaaS

Video proof

Hear it from the founders we work with.

Real video testimonials from B2B leaders who scaled pipeline with Propel.

Quality leads that convert
Harasty Consulting
Harasty Consulting
$31K closed in 30 days
Reach LX
Reach LX

Models

Choose the model that fits your business.

Every business needs a different level of involvement. Choose the model that fits your team, budget and growth goals.

You Close

Lead Generation

We run outbound from targeting through to qualified meetings booked directly into your calendar. Your team closes.

  • AU-based or offshore outbound team
  • Targeted decision-maker outreach
  • Live qualification before booking
  • Brand-aligned scripts & messaging
  • Reporting, tracking and optimisation

For businesses that want professionally managed outreach and lead generation.

Most popular
We Call + We Close

End-to-End

We manage the full outbound and sales process — from first contact to closed deal. Our team engages, hosts meetings, handles objections and progresses opportunities.

  • AU-based or offshore outbound team
  • Targeted decision-maker outreach
  • Hosted meetings + objection handling
  • Deals progressed through to close
  • Reporting, tracking and optimisation

Built to deliver new clients through fully managed outbound and closing.

We Close Your Leads

Sales Closing

Bring us your leads — we manage the entire sales process from first engagement through to closed deals using our experienced closers.

  • AU-based or offshore closing team
  • Hosted meetings using your leads
  • Structured sales conversations + follow-up
  • Objection handling + next steps managed
  • Reporting, tracking and optimisation

Built to convert your existing pipeline into revenue.

Next step

See if we're a fit — 30 minutes, no hard sell.

Get my growth plan

Meeting agenda

What happens on the 30-minute strategy call.

The goal is to understand your business, assess fit, and determine whether outbound is the right approach for your growth. If we don't believe we can deliver value, we'll be upfront about it.

Low-risk starting point

All engagements begin with a 30-day pilot period — both sides assess fit, performance and alignment before committing to a longer-term partnership.

1

Understand Your Business & Goals

Your offer, ICP, deal size and growth targets — so we can clearly define what success looks like.

2

Assess Fit for Outbound

Whether outbound makes sense for your market, what approach would work, and what results are realistic based on similar campaigns.

3

Walk Through the Process

How campaigns are structured, how prospects are qualified, and how meetings are booked — full visibility, no black box.

4

Align on Next Steps

If there's a clear fit we'll outline a potential engagement. If not, we'll tell you honestly — no pressure to move forward.

FAQ

Questions, answered.

We combine sales, marketing and closing under one business — so we build full revenue systems, not isolated tactics. Most agencies generate traffic; we generate meetings, pipeline and closed revenue.

Ready to see if this works for your business?

Outbound isn't right for every business — and we're upfront about that. This 30-minute call is designed to understand your goals, assess fit and walk through whether our models make sense. No pressure, no obligation.

30-day pilot to start No hard sell Reply within 1 business day